Where is Yusa?

Just Beat Me Babe!

2011-04-05T21:47:00.000-04:00

Have you ever think about Ipad? or do you know what is that? If you don't know, it is pretty normal because Ipad have just released with it is slogan "A magical and revolutionary product at an unbelievable price." Ipad is the new high-technology Apple product based on iphone. The difference is its screen because It has bigger screen than iphone, smaller screen than laptop. Although Ipad it totally new and unknown product, people slept in front of the technology shop to be able to buy an Ipad. So, here is the question, you don't know the product, you have never seen it or touch it before and you really don't know Ipad is a good or unnecessary product. Why do you sleep in front of the technology shop to be able to buy an Ipad? The answer is marketing and marketing strategies.

Marketing and marketing strategies are like a magic. If people believe your company and your works, your company can convince them for everything. Companies know that very well that's why there is no day without feeling marketing pressure on our decision and moves because all of the corporations and companies use marketing and marketing strategies in daily life to be able to affect our moves and decisions.

What is marketing?

Marketing is the activities of a corporation or company about its products or service to encourage people to buy its products or services by using slogans, design, websites, beautiful girls or boys, media and channels. Marketing is managed by marketing department or agent that is specialized on marketing and provide professional marketing services. The four base rule of marketing are product, placement, price and promotion.

Starting point of marketing was the time when people started to barter in the beginning of the Paleolithic age. During this period Homo sapiens, who were the earlier form of the human, understood that they needed other people instead of living alone because they needed basic level living tools to be able to continue to their life such as living area, hunting animal, cooking. Barter came their life with a important assistant which was marketing. Although barter went down and vanished, the importance of marketing would be increased through the years and would be the important part of making a deal. Although it is not fact and there is no certainty, some resources such as Wikipedia and Google knoll indicate that marketing started with the oldest job which is prostitution. Prostitution of Pompeii, Rome and Ancient Greece wore sandals that left the words "Follow Me" in their footprints in the sandy streets, which is supposedly the earliest known record of direct marketing.

To find marketing you don't have to go to faraway or analyze huge companies, you can find it everywhere in your life almost in every foot step. You need 3 people who are 2 sellers and one buyer or 2 products one buyer is enough to be able to find it. For example, a customer goes to a grocery store and wants to buy a packet of cheese, and then the customer sees two different brands. What is the next step now? Which one is customer going to buy? Why? It is the moment of marketing to affect customer's decision and encourage customer to buy "this" brand cheese. Companies must do something to be different and finally to be chosen. According the one of the masterpiece book in the field of marketing Rushkoff, D. (Coercion , 1999), marketing points are going to be selling the product at determined price, proving the max amount, successful design of the box by using a charismatic company logo, flavor, healthy etc. Then, it is time to choose for the customer by analyzing these parameters.

Why do companies need marketing?

Marketing is the best solution for increasing profit and enlarging the company. Most successful companies rise from small or middle-sized enterprises which born from company owner’s ideas such as Microsoft (2010, About Microsoft, microsoft.com). At the beginning company owners play many roles such as managing engineering, sales, marketing etc. However, all they work for short term success, they don’t work to succeed in the long term. The company needs smart and strong marketing strategy during the growing period.

In addition to be able to make more profit, companies need to create their own marketing strategy to build and develop relationships between customers and companies. Smart marketing strategy's purpose is to create customer awareness regarding products/services offered, develop the customer base, and build customer loyalty. Company and marketing strategy create a partnering to get customers to accept their products are the best choices.

What is difference between marketing and advertising?

Very often, people cannot separate difference between marketing and advertisement. Although these two topics are related and so important among them, they are totally different. Advertising is a single component of the marketing field. Advertising includes the placement of an ad such as email, mail, billboards, television, radios and websites to known better.

Here is a simulation of marketing and advertising on a couple in their relations.

"If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." (Anonymous, 2010, Marketing About)

What are the marketing strategies?

We cannot limit marketing strategies, in other words, there are an infinite number of strategies until forever. Marketing strategies are being developing and changing everyday even ever minute according to the needs of people. For example, in 2004, Microsoft was selling Turkish Hotmail E-mail address to person who paid 5TL.( bescherelle, 2004 , entry 4, about hotmail.com.tr, Nedir.net ) now Microsoft makes money by publishing the advertisement on the e-mail pages. As a result Microsoft makes more money than old times.

The most popular and common marketing strategies are giving free products to customers to give a push to try a new or renewed product. Moreover, customers can see this marketing strategies especially in the grocery store, where distribute new or renewed product, for free. However, giving free products cannot be successful or honest every time. In South Florida, patients being treated for depression received unsolicited free sample of "Prozac" in their mail box. The act was done totally uncontrolled and without permission of a doctor. The Drug company which is "Lilly" sent drugs to patients just for making more money without caring people. (Howard, M. , 2005, We Know What You Want)

Companies also use appearance as a marketing strategy. Don't you ever consider that why do beautiful girls are always chosen to sell credit to customers in the bank? Or why always drug representative are chosen as sexy ladies? It is known that men have a weak point against the beautiful and sexy women to say no. That's why companies want to use the weak point to be able make more money.

Distributing coupons, and making shocked discounts during limited time are one of the most common marketing strategies; you can see them, in everywhere. If a company has a low selling number, it is the first thing that they will try. Furthermore, deadlines make people rush and pressure to be hurry. It is why most of the times companies have a deadline for discounts, coupons etc..

Companies?

Most huge companies have marketing department to be able to control all of the marketing movement and analyze new trends and habits of people. People who are working in marketing departments are working hard to find new strategies to reach the top of the sectors. If a company has smart people to carry the company to a higher level, a company, such as Apple and its phone iphone, can make more money than a successful ordinary company such as HTC which is a successful mobile phone brand from Taiwan. However, although HTC has better mobile and smart phones than Apple, because of wrong marketing strategies HTC is called as second brand after Iphone.

Although Apple use the most tricky marketing strategies, it is one of the most trusted high-technology company in the world. Apple works hard to create a user-friendly look with its products, and their marketing strategies also support this image. Apple corporate strategy focuses on the emotions, lifestyles and gives technology to customers by creating humanistic, portable, simple product. The goal of the Apple is The company which is Marketing Minds indicates that

Apple's product strategy is to create innovative products and services aligned with a "digital hub" strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital video and still cameras, and other electronic devices. (Marketing Minds , 2010)

Apple is successful because its marketing department creates perfect strategies as a result customers trust Apple and Apple's products. In the example of Ipad, Apple proof that customers are going to buy every Apple product even it is unknown and new or although customers can find better phones than iphone besides half price, customers still choose Iphone. These examples are proof of Apple's marketing department and strategies.

Amazon is the one the most popular online shopping website trough the U.S.A. Amazon.com is described itself as

Amazon, a Fortune 500 company based in Seattle, Washington, is the global leader in e-commerce. Since Jeff Bezos started Amazon in 1995, we have significantly expanded our product offerings, international sites, and worldwide network of fulfillment and customer service centers. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry in 12 countries.( About Amazon.com, 2010)

Amazon.com is an important website in the field of marketing strategies because Amazon.com against the paying money for advertisement. Instead of paying advertisement , they prefer using that money to provide better customer service to their customers. For example, one of the customer buy a book online on Amazon.com, then the book is shipped one day later after payment. However, USPS loses the book. What happens? Normally seller says there is nothing that I can do, it is the fault of the USPS. If you buy your book on Amazon.com, you won't be regret because Amazon.com sends the new book via the fastest shipping options without any cost. As a result, satisfaction customer tells the story to his/her friends, they tell the story his/her friends. Moreover, customers are going to trust Amazon.com more. In this way, Amazon.com makes more and more money than regular advertisement.

Companies always tries to persuade you that you need that product that's why you have to buy it. However, It is totally wrong. Before buying anything, please stop and take a deep breath then, decide whether you need it or not. As a customers, none of us wants to cheated for sure. To be able to protect ourselves we have couple things to do. They are Google Products, reading review and comparing in a objective place. For example, you want to buy a new high technology netbook. Furthermore, In market you can find lots of brand, style, color and size. If you let companies and representer affect your ideas, they will do it for sure. Firstly, find a objective place without advertisement. Secondly, decide which features you need, but don't forget every feature need more money that's why avoid any unnecessary feature. Thirdly, read comments and look the average point on amazon.com, or ebay.com. If everything is Ok, enter the Google Product website to find cheapest shop to buy. Finally, you will get the best performance/cost rate.

As a conclusion, we can say that marketing strategies are the hidden part of our life. In other words companies attack the subconscious of humankind to give the secret message or move to encourage them to buy products of companies by using their developing new strategies. As a customer, we must be aware that issue and taking care of it.

I am A Real Man Now

2011-04-05T21:35:00.000-04:00

Humans are born, grow and die. It is the law of the nature. During that time we are together with two people which is called a family. Although they really work to take us to world, main mission starts after that. They raise us, help to understand the world and world's nitty gritty. Also the most important thing parents spend their whole life to keep away any bad thing from their children. Especially in the adolescence.

Lots of people make vital mistakes during adolescence period because children think that they are old enough and they can do whatever they want. Moreover their point of views are the best one in the world in this way they believe that they can see what is a mistake or what is totally right. One the biggest mistake is alcohol which is a kind of drug which prevents controlling your body and thinking clearly.

It is fact that children will start to drink somewhere, most possibility with a friend, but we cannot judge them because it is a kind of process to grow and find yourself. Hepburn(2006) states that %40 percent of children who are studying in high school drink That's why I support drinking in observation of family.

Sometimes you feel that you must drink alcohol because all of the people around you drink and expect you will join them. For example, you are together with your girlfriend and you have a romantic dinner. Most possibility you will drink wine and it is not nice saying that you don't drink. That is why you must learn how to drink alcohol. It is easy but needs time. When you learn how to drink it you also learn how to control yourself while drinking.

How can a adolescence person can learn how to drink alcohol without losing control of himself. I believe the answer is drinking alcohol in a safe place with trusted people. As a result, children will learn its bad affect on human body. After that children will able to decide what to do in place where alcohol is used.

One of the reasons to start drinking alcohol is proving be a real man because children believe that being real man looks cool, gives freedom and unlimited force to them to do everything. Moreover, children want to prove how much they are strong. For example, sometimes you can hear that I can drink how much I want because alcohol doesn't affect me. In this way children want to show their force against to life. The worse side of this behavior is affecting others life such as traffic accident. Hepburn states that it is common behavior among the young people that's why %40 percent of accidents among 19 years old people are done by drunk drivers (Hepburn,2006).

However, allowing children to drink alcohol in observation of their parents can give wrong messages to children. For example, sometimes children keep away from alcohol just because they are afraid from their parents. If parents allow them to drink alcohol, they can drink more alcohol than enough. For example, Hepburn (2006) argues that" parents should never allow underage youth to consume alcohol, even under supervision. Such behavior sends a dangerous mixed message to youth, in his opinion, encouraging them to drink on other occasions, without supervision, and often leading to drunk driving and serious accidents." Actually I have to raise against the Hepburn. I believe children should learn world's real face with someone that children can trust, not alone. I believe the most trusted people in our life is our parents. I can not see better place to start drinking alcohol.

Finally, children will drink alcohol in their life at least one time for sure. I don't believe that it is not up to parent to control them. But, if parents can give the feeling that they are always with their children, everything will be easier and more safe. In this way parents should be together with their children in every conditions. That's why drinking alcohol in observation of family is the best option if they want to keep their children safer.

References

Balko, R. (2005, August 9). Zero Tolerance Makes Zero Sense. Washington Post, p. A17. Retrieved from UB opposite database.

Hepburn D. (2006, July). To Your Health: Dr. Dave: Getting MADD About Underage Drinking, Sonoran News, vol. 12. Retrieved from UB opposite database.

Which One Do You Choose? Beautiful and Sexy or Ugly

2010-04-19T07:35:00.003-04:00

Do you feel that you are a beautiful and sexy person? Or do you feel that you are totally ugly? What are parameters to determine being beautiful, sexy or ugly? All the time we try to look more beautiful to affect our partners; for what? All of the answers are in our genes, which is an amazing other world! If we want to understand our basic moves, we should check genes out to able to find the answer to “why?”

For humanity, the basic law of our nature is to be able to maintain our breed. Most of the people want to have children to leave something to the world after death. It is our nature. It is why, if we want to have children, in a basic word, we need someone as a partner. In this point, while searching for a partner, we start to determine parameters of being beautiful and sexy.

How does it works to determine parameters of beauty? Altought Beauty descpired as “being very attractive or pleasing”, the real life is a bit different. Actually, parameters depend on your culture, your life style and you! Moreover, to be able to answer this question, please look at the future. It is a scientific fact that you want to have children. And the question is what features does your baby has? And what is the basic thing that you look for your children? Of course, Its health and being strong against to life! So, if you want that your child is healthy and strong, you must choose a partner who looks healthy and strong. It means that your partner must have the good quality genes! It is the first step.

After completing the first step, which is being healthy and strong, we are going to pass another step to determine parameters of being beautiful and sexy. In this step, we need to privatize it for both women and men because expectations of gender are very different. I asked to Merve Demir, who is a good-looking woman from Turkey and she is 26, what are her expectations from a man to label him as good looking
.

-“The most important thing is that he must look strong, it is not only about the muscle or body. It is about feeling, I must feel safe when I am with him,” Merve answered.
-I asked, “So, is it enough for you?”
-“Actually no, he must be healthy, honest, funny and wealthy,” she clearly answers.

As you can see, being healthy and being strong contains subtopics in inside them. For example, how can you be strong? If we would live in ice age, probably the man who could catch 20 fish in a day would be the strongest man. However, today conditions are changed. Today when we say strong, we combine it with being wealthy. Because if you have money, you can do anything that you want to protect your family Such as you can rent bodyguards, live in a high-protected house. It means you do not need muscular force to protect your family. Muscular force and money switch their seats!

One of the idioms says that women are from Venus, men are from Mars. As the idiom says, men and women have different features. We can see differences by determining the beauty. I asked Mustafa Kesen, who is 25 and is Turk, to learn his parameters to determine beauty.

-I asked, “What do you think? What is beauty?” - “for me, it is really easy to choose beautiful one. When I see a woman, I start to think whether she can be a good mother or not. If I want to have a child from this woman, I label her as a beautiful woman,” he explains his idea.
-“Really? It is only about that?” I stressed again.
the time, yes it is right, but of course there is exception especially when you are drunk,” he said then started to laugh so much.
- I asked clearly, “do you think that about large breasted women? Are they sexier than others? And why?”

He thought a couple minutes before answering it then said, “it can be a kind of symbol of woman or a kind of main difference between women and men.”

Research tries to find an answer to the question that is why men think that large breasted women are sexier than small breasted women? Then they find out the answer in our ancestors. Many years ago, men preferred large breasted women because our ancestors believed that they could breastfeed their baby easier than small breasted woman. The result is interesting because many years ago, having large breasted was not any symbol of being sexy. It only made breastfeed easier, but now, it turns to be a symbol of being sexy. Moreover, it explains how people create parameters to determine being beautiful and sexy.

In conclusion, as you can see our genes determine the parameters of beauty. If you think that this girl or this boy is extremely beautiful, it means that your genes take control instead of you. Normally we never think that our genes determine our desires but it is true because we are products of our genes and our ancestors. If we behave in one way, there is always a reason to why we behave like that. To be able to find the reason, please look at your genes!